Assemblog.

Assembler is a web design agency based in Perth, Western Australia. This blog is intended to be an informal, behind the scenes look into the web design and development industry. If you like our content, please follow us on LinkedIn or Facebook

Understanding the Content Management System landscape as a business owner.

There are literally thousands of Content Management Systems (CMS) out there, and if you came into it as an amateur and tried to pick one, you'd get hopelessly lost in the first five minutes. In… Read More...


Is Drupal suitable for small businesses?

Out of the "big three" CMSes available in the marketplace today, Drupal is without question the most powerful - there's a… Read More...


The scope of your project WILL change over time.

One of the hardest lessons for clients to learn is that no matter how much planning goes into it, no matter how many scenarios you try to envisage, no matter how much work you put into it, as soon… Read More...


You don’t find out a project has gone wrong until the end...

At the typical web agency, the product lifecycle goes like this: 

  • Gather the requirements 
  • Agree on the design 
  • Build the website
  • Client reviews and… Read More...

Email is holding us back as a society.

Email holds a genuinely interesting role in the history of the Internet. If word processors and spreadsheets put a PC on every desk, then email got that PC connected to the Internet. Email had a… Read More...


Why I'm opting out of My Health Record - and why you should too.

As a pseudo Internet security professional, I have quite a bit of experience at ensuring the security of Internet-facing applications, and being quite familiar with the ISO 27001 security model, I… Read More...


The day you sign a client is the day you start losing them.

Most small web agencies overlook the importance of post-launch support and maintenance. Typically what happens is that the developer who worked on your project will move onto another project, and… Read More...


The truth about quality - it is subjective, contextual and largely hidden!

As a web designer and developer, I have built a business that has a core focus on delivering "quality" work. The problem is... quality means entirely different things to different people. 


How does your website fit into your marketing strategy?

Probably the first thing I talk to a potential client about when they ask about websites is their marketing strategy. What sort of a business are they, and how are they marketing themselves? … Read More...


Why a single point of contact is so important.

On of the key structural elements of the Agile project management methodology Scrum is that there is only one point of contact on the client's side, usually called the Product Owner. The reason… Read More...