Assemblog.

Assembler is a web design agency based in Perth, Western Australia. This blog is intended to be an informal, behind the scenes look into the web design and development industry. If you like our content, please follow us on LinkedIn or Facebook

Email is holding us back as a society.

Email holds a genuinely interesting role in the history of the Internet. If word processors and spreadsheets put a PC on every desk, then email got that PC connected to the Internet. Email had a… Read More...


Why I'm opting out of My Health Record - and why you should too.

As a pseudo Internet security professional, I have quite a bit of experience at ensuring the security of Internet-facing applications, and being quite familiar with the ISO 27001 security model, I… Read More...


The day you sign a client is the day you start losing them.

Most small web agencies overlook the importance of post-launch support and maintenance. Typically what happens is that the developer who worked on your project will move onto another project, and… Read More...


The truth about quality - it is subjective, contextual and largely hidden!

As a web designer and developer, I have built a business that has a core focus on delivering "quality" work. The problem is... quality means entirely different things to different people. 


How does your website fit into your marketing strategy?

Probably the first thing I talk to a potential client about when they ask about websites is their marketing strategy. What sort of a business are they, and how are they marketing themselves? … Read More...


Why a single point of contact is so important.

On of the key structural elements of the Agile project management methodology Scrum is that there is only one point of contact on the client's side, usually called the Product Owner. The reason… Read More...


Quality web design takes time! The video that every client should see.

I often say to potential clients "We're the agency you come speak to for your second website" - the reason being that as a business, by the time you're ready for your second website you'… Read More...


Your first website should probably be cheap...

Your first website should probably be cheap, but it's your second website where you should start to spend some money. 

Over the years I've spoken with hundreds of small business owners… Read More...


Why should you pay for code review and quality assurance?

Quality Assurance is an oft-misunderstood aspect of web development, because on the surface of it, it seems completely redundant - you wouldn't need someone to make sure the code works if you just… Read More...


Frequently Asked Question - isn't User Centered Design expensive?

User Centered Design is an extremely simple concept, but one that is almost never followed: Simply stated, it is the process of designing a website (or anything for that matter) with the needs of… Read More...